How the admin is organised

• Every store has its own admin at /s/{store}. All paths in this guide are relative to the store admin, e.g. /settings/shipping means /s/{store}/settings/shipping. Never add /s/{store} yourself.
• The admin has a left sidebar (sections), and many sections have a tab bar at the top. Settings is a row of tab pills.
• Staff only see sidebar items and tabs their role allows (see "Staff permissions" at the end). Owners and admins see everything; only the owner sees Plan & billing.
• Some features only appear on certain plans (Subscriptions, Age verification / Compliance rules). The admin hides what a plan lacks instead of showing it locked.
• Forms with changes show "Unsaved changes" and ask "Leave without saving?" if you navigate away.

Sidebar (in order)

Also in the sidebar: View store (opens your storefront), the store switcher at the top (switch store, All stores, Create store) and your user menu at the bottom (Account & security — password and two-step login — and Log out).

Section tabs

• Products: Products /products · Inventory /products/inventory · Categories /products/categories · Brands /products/brands · Option sets /products/option-sets · Filters /products/filters. Import wizard: /products/import. Product editor: /products/{id}.
• Customers: Customers /customers · Groups /customers/groups. Customer page: /customers/{id}.
• Loyalty: Overview /loyalty · Members /loyalty/members · Referrals /loyalty/referrals · Settings /loyalty/settings (needs Customers + Settings access).
• Marketing: Overview /marketing · Campaigns /marketing/campaigns · Automations /marketing/automations · Segments /marketing/segments · Contacts /marketing/contacts · Sales channels /marketing/channels (Google / Meta / TikTok product feeds; Marketing can view, Settings can change) · Messages /marketing/messages (SMS/WhatsApp log; Customers or Marketing access).
• Reports: hub /reports; detail reports /reports/sales, /reports/products, /reports/categories, /reports/brands, /reports/customers, /reports/discounts, /reports/taxes, /reports/payments, /reports/returns, /reports/inventory.
• Storefront: Theme /storefront · Themes /storefront/themes · Header & footer /storefront/header-footer · Templates /storefront/templates · Popups /storefront/popups · Forms /storefront/forms (badge: unread submissions).
• Blog: Posts /blog · Categories /blog/categories. Post editor /blog/{id}.
• SEO: Audit /seo · Redirects /seo/redirects · 404s /seo/404s · AI writer /seo/ai · Settings /seo/settings (Settings access).