Loyalty & referrals
Reward the regulars who keep you going
A rewards program that lives inside your store, not in a separate app: points earned on real orders, tiers that unlock perks, and referral links that turn happy customers into your best channel.
- Your own program name
- VIP tiers with multipliers
- Two-sided referral rewards
Availability: Included on every plan
A member's journey
From first order to VIP
Step 1: Join and earn a welcome bonus
Creating an account can award points straight away — 50 by default. Newsletter sign-ups can earn too.
Step 2: Earn on every order
Points per unit of currency spent on items after discounts. They stay pending for 14 days by default, then become spendable.
Step 3: Earn for more than buying
Published reviews earn points, a photo earns a bonus, and a birthday adds a yearly gift.
Step 4: Climb a tier
Tiers based on points or spend over the last 12 months multiply future earnings and can include free shipping.
Step 5: Redeem at checkout
Signed-in members pick a reward or slide to the points they want to use, capped so a single order is never free by accident.
Referrals
A link worth sharing — for both people
Every member gets a personal link. A friend who follows it gets a welcome discount applied automatically at checkout, and once their order is paid and past the return window, the referrer earns points, store credit or a single-use discount code — your choice.
- Percent or fixed friend discount, with an optional minimum order
- The link remembers the friend for 30 days and can point to a specific product
- Built-in checks reject self-referrals by email, address or phone
- Cap how many rewards one referrer can earn, and approve or reject by hand
Everything in the program
Points, tiers and referrals in detail
25capabilities in 5 areas
Earning points
6- Set points per 1.00 spent — calculated on items after discounts, excluding shipping, tax and gift cards
- Bonuses for account sign-up, reviews, review photos, birthdays, newsletter sign-ups and a first order
- Pending period (0 days or more) before order points can be spent
- Cancelled and refunded orders, including return refunds, reverse their points proportionally
- Choose whether guests earn or only account holders
- "Earn N points" line on product pages and an earn estimate at checkout
Redeeming
5- Fixed mode: a menu of rewards such as 500 points for 5.00 off
- Flexible mode: a points-to-money rate with a slider at checkout
- Minimum points to redeem and a maximum share of the order
- Points deducted when the order is placed and returned if it's cancelled
- Optional expiry after a period of inactivity, with a reminder email 14 days before
VIP tiers
4- Tiers based on lifetime points or spend in the last 12 months
- Point multipliers from 1× to 5×
- Free shipping as a tier perk, plus your own perks text
- Tier-upgrade email when a member moves up
Referrals
5- Personal referral code and share link for every member
- Friend reward as a percent or fixed discount
- Referrer reward as points, store credit or an emailed discount code
- Option to reward only on the friend's first order
- Referral statuses: pending, qualified, rewarded or rejected, with the reason
Running the program
5- Overview with members, points issued and redeemed, outstanding points and their value, and referral results
- Member list with search and tier filter
- Adjust any member's points with a note
- A /rewards page explaining how to earn, the rewards, tiers and referral offer
- Account Rewards tab with balance, tier progress, history and share buttons
Built to be fair
Generous to customers, careful with your margin
Pending points
Order points wait out your returns window before they can be spent.
Capped redemptions
Points can cover at most the share of an order you choose — 50% by default.
Liability in view
The overview shows how many unspent points are out there and what they're worth, so the program never surprises your accounts.
Referral fraud checks
Same email, same shipping address or same customer as the referrer? The referral is rejected with a reason you can review.
Your names
Call the program and the points whatever suits your brand.
On every plan
Loyalty points, VIP tiers and referrals are included on Basic, Pro and Advanced. You can set the program up during the free trial; shopper emails go only to your team until you're live.
Do shoppers need an account to earn points?
By default, yes — only account holders earn and redeem. Redeeming at checkout always requires being signed in.
What happens to points if an order is returned?
Points from an order stay pending for the period you choose (14 days by default). If the order is cancelled or refunded, including through a return, the points are reversed in proportion to the refund.
Can I offer rewards other than discounts?
Points are redeemed as a discount at checkout. VIP tiers can add free shipping and a perks description, and referrers can be rewarded with points, store credit or a single-use discount code.
How do referral links work?
Each member has a link like yourstore.com/r/CODE. The friend gets your welcome discount automatically for 30 days after clicking, and the referrer is rewarded once the friend's order is paid and not refunded or cancelled within the pending period.
Can points expire?
Only if you set an expiry. Points expire after the number of months of inactivity you choose, and members get a reminder email 14 days before.
What if a shopper uses a referral link and a discount code?
The referral discount counts as the order's code discount, so the better of the two is applied.
Turn first orders into habits
Name your program, set your earning rules and give every customer a link worth sharing.
No credit card needed to start.