Email marketing

Needs Marketing & email access. Trial stores send only to the team; paid plans have a monthly email limit (shown on Overview).

• Contacts (/marketing/contacts): customers who accept marketing plus newsletter subscribers, merged by email; Emailable / Unsubscribed badges. Unsubscribed and blocked people are never emailed.
• Segments (/marketing/segments): Create segment with conditions (match all/any): total spent, orders count, average order value, store credit, days since last/first order or signup, never ordered, purchased product/category/brand, customer group, wholesale status, country/region, has account, accepts marketing, subscriber, has open cart, reviewed, birthday, opened/clicked campaigns, has phone, SMS marketing. Live count and examples; presets like "VIP: spent over $500", "Customers who haven't ordered in 90 days".
• Campaigns (/marketing/campaigns) → New campaign, steps: Details (name, channel Email/SMS, subject, preview text, from name, reply-to) → Audience (All subscribers or specific segments, exclude segments, estimated recipients) → Design (block editor: heading, text, image, button, divider, spacer, products, discount code — fixed or unique per recipient — social, columns; footer with address and unsubscribe always added; merge tags like {{first_name|there}}; desktop/mobile preview; test send) → Review & send (Send now or Schedule). Reports: sent, opens, clicks, unsubscribes, orders, revenue, top links; Stop sending while sending; Duplicate.
• Automations (/marketing/automations) → New automation (or start from a template: Welcome series, Thank-you after first order, Post-delivery review request, Win-back 90 days, Birthday code). Pick a Trigger (welcome, first order, order delivered, win-back after N days, birthday), add steps: Wait, Send email, Send SMS, Check a condition (segment; if not: stop or skip next). Save & activate; pause any time. Per-step report.
• Orders placed within 5 days of clicking an email are attributed to it (revenue).