Each store connects its own Twilio account (Twilio bills you). Trial: test messages only.
- Settings → SMS & WhatsApp (
/settings/messaging): follow "How to set it up" (create a Twilio account, copy Account SID and Auth token, get a number, optional WhatsApp sender, paste the webhook URLs into Twilio). Connect Twilio with Account SID, Auth token, From number or Messaging Service SID, optional WhatsApp sender. Switch on Send SMS & WhatsApp messages and send a test. - Order notifications: per event (placed, shipped, delivered, ready for pickup, cancelled) choose SMS/WhatsApp and edit the text with merge tags. WhatsApp needs approved Twilio template SIDs per event.
- Marketing texts daily limit. SMS campaigns (channel SMS in the campaign wizard), automation SMS steps and abandoned-cart texts only go to people who opted in to marketing texts; "Reply STOP to opt out" is added automatically. STOP/START replies are handled for you.
- Marketing → Messages (
/marketing/messages): log of sent and received messages; reply to inbound messages (WhatsApp only within 24 h).
Shoppers opt in at checkout ("Text me updates about my order", "Text me offers and news").
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